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Sony Corp. Chief Executive Howard Stringer, center, Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai smile as they show the company's latest products, digital still camera DSC-TX1, e-book "Reader," and a new remote controller for PlayStation 3, respectively, during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday.

Sony Corp. Chief Executive Howard Stringer, center, Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai smile as they show the company's latest products, digital still camera DSC-TX1, e-book "Reader," and a new remote controller for PlayStation 3, respectively, during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday.

AP 

Sony Corp. Chief Executive Howard Stringer, center, accompanied by Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai, speaks during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday.

Sony Corp. Chief Executive Howard Stringer, center, accompanied by Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai, speaks during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday.

AP 

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

AP 

Sony Corp. Chief Executive Howard Stringer shows an e-book "Reader" during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Executive Howard Stringer shows an e-book "Reader" during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

AP 

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

AP 

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

AP 

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

AP 

Sony Corp. Chief Execuitive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Execuitive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

AP 

Sony Corp. Chief Execuitive Howard Stringer shows an e-book "Reader" during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Execuitive Howard Stringer shows an e-book "Reader" during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

AP 

TOKYO - NOVEMBER 17:  (L to R) Howard Stringer, chairman, president and chief executive officer of Sony Corp., Director Roland Emmerich, actors John Cusack, Liam James, Amanda Peet, Morgan Lily and Producer Harald Kloser attend the '2012' Japan Premiere  at Roppongi Hills on November 17, 2009 in Tokyo, Japan. The film will open on November 21 in Japan.

TOKYO - NOVEMBER 17: (L to R) Howard Stringer, chairman, president and chief executive officer of Sony Corp., Director Roland Emmerich, actors John Cusack, Liam James, Amanda Peet, Morgan Lily and Producer Harald Kloser attend the '2012' Japan Premiere at Roppongi Hills on November 17, 2009 in Tokyo, Japan. The film will open on November 21 in Japan.

Getty Images 

NEW YORK - NOVEMBER 02:  (L-R) Filmmaker Ron Howard, Sony Corporation of America Chairman and CEO, Howard Stringer, honoree and President of Documentary and Family Programming for HBO Sheila Nevins, HBO Co-President Richard Plepler, actress Kristen Johnston, filmmaker Spike Lee and producer Brian Grazer attend the This Is Tisch! Gala Benefit at the Frederick P. Rose Hall, Jazz at Lincoln Center on November 2, 2009 in New York City.

NEW YORK - NOVEMBER 02: (L-R) Filmmaker Ron Howard, Sony Corporation of America Chairman and CEO, Howard Stringer, honoree and President of Documentary and Family Programming for HBO Sheila Nevins, HBO Co-President Richard Plepler, actress Kristen Johnston, filmmaker Spike Lee and producer Brian Grazer attend the This Is Tisch! Gala Benefit at the Frederick P. Rose Hall, Jazz at Lincoln Center on November 2, 2009 in New York City.

Getty Images 

NEW YORK - NOVEMBER 02:  (L-R) Filmmaker Ron Howard, Sony Corporation of America Chairman and CEO, Howard Stringer, honoree and President of Documentary and Family Programming for HBO Sheila Nevins, HBO Co-President Richard Plepler, actress Kristen Johnston, filmmaker Spike Lee and producer Brian Grazer attend the This Is Tisch! Gala Benefit at the Frederick P. Rose Hall, Jazz at Lincoln Center on November 2, 2009 in New York City.

NEW YORK - NOVEMBER 02: (L-R) Filmmaker Ron Howard, Sony Corporation of America Chairman and CEO, Howard Stringer, honoree and President of Documentary and Family Programming for HBO Sheila Nevins, HBO Co-President Richard Plepler, actress Kristen Johnston, filmmaker Spike Lee and producer Brian Grazer attend the This Is Tisch! Gala Benefit at the Frederick P. Rose Hall, Jazz at Lincoln Center on November 2, 2009 in New York City.

Getty Images 

NEW YORK - NOVEMBER 02:  (L-R) Producer Brian Grazer,   Sony Corporation of America Chairman and CEO, Howard Stringer, and filmmaker Ron Howard attend the This Is Tisch! Gala Benefit at the Frederick P. Rose Hall, Jazz at Lincoln Center on November 2, 2009 in New York City.

NEW YORK - NOVEMBER 02: (L-R) Producer Brian Grazer, Sony Corporation of America Chairman and CEO, Howard Stringer, and filmmaker Ron Howard attend the This Is Tisch! Gala Benefit at the Frederick P. Rose Hall, Jazz at Lincoln Center on November 2, 2009 in New York City.

Getty Images 

NEW YORK - NOVEMBER 02:  (L-R) Filmmaker Ron Howard, Sony Corporation of America Chairman and CEO, Howard Stringer, honoree and President of Documentary and Family Programming for HBO Sheila Nevins, HBO Co-President Richard Plepler, actress Kristen Johnston, filmmaker Spike Lee and producer Brian Grazer attend the This Is Tisch! Gala Benefit at the Frederick P. Rose Hall, Jazz at Lincoln Center on November 2, 2009 in New York City.

NEW YORK - NOVEMBER 02: (L-R) Filmmaker Ron Howard, Sony Corporation of America Chairman and CEO, Howard Stringer, honoree and President of Documentary and Family Programming for HBO Sheila Nevins, HBO Co-President Richard Plepler, actress Kristen Johnston, filmmaker Spike Lee and producer Brian Grazer attend the This Is Tisch! Gala Benefit at the Frederick P. Rose Hall, Jazz at Lincoln Center on November 2, 2009 in New York City.

Getty Images 

Director Ron Howard, left, and producer Brian Grazer accept an award from Sony president Howard Stringer, center, at the Tisch School of the Arts gala in New York, Monday, Nov. 2, 2009.

Director Ron Howard, left, and producer Brian Grazer accept an award from Sony president Howard Stringer, center, at the Tisch School of the Arts gala in New York, Monday, Nov. 2, 2009.

AP 

From left to right, producer Brian Grazer, Sony President Howard Stringer and director Ron Howard arrive at the Tisch School of the Arts gala in New York, Monday, Nov. 2, 2009.

From left to right, producer Brian Grazer, Sony President Howard Stringer and director Ron Howard arrive at the Tisch School of the Arts gala in New York, Monday, Nov. 2, 2009.

AP 

Producer Brian Grazer, left, Sony president Howard Stringer and director Ron Howard, right, arrive at the Tisch School of the Arts gala in New York, Monday, Nov. 2, 2009.

Producer Brian Grazer, left, Sony president Howard Stringer and director Ron Howard, right, arrive at the Tisch School of the Arts gala in New York, Monday, Nov. 2, 2009.

AP 

Sony president Howard Stringer arrives at the Tisch School of the Arts gala in New York, Monday, Nov. 2, 2009.

Sony president Howard Stringer arrives at the Tisch School of the Arts gala in New York, Monday, Nov. 2, 2009.

AP 

U.S. singer Lionel Richie, left, is greeted by Howard Stringer Sony Corporation Chief Executive Officer and President at Japan premiere of  "This is it" in Tokyo, Japan, Wednesday, Oct. 28, 2009. Jackson, 50 when he died last June, kept pace with backup dancers half his age during rehearsals for such hits as "Thriller," "Billie Jean," "Beat It" and "Human Nature." The film was shot as Jackson prepared for a marathon concert stand in London that never happened.

U.S. singer Lionel Richie, left, is greeted by Howard Stringer Sony Corporation Chief Executive Officer and President at Japan premiere of "This is it" in Tokyo, Japan, Wednesday, Oct. 28, 2009. Jackson, 50 when he died last June, kept pace with backup dancers half his age during rehearsals for such hits as "Thriller," "Billie Jean," "Beat It" and "Human Nature." The film was shot as Jackson prepared for a marathon concert stand in London that never happened.

AP 

US pop star Lionel Richie (L) is greeted by Sony CEO Howard Stringer upon his arrival at the Japanese premiere of Michael Jackson's film 'This is it' in Tokyo on October 28, 2009.

US pop star Lionel Richie (L) is greeted by Sony CEO Howard Stringer upon his arrival at the Japanese premiere of Michael Jackson's film 'This is it' in Tokyo on October 28, 2009.

AFP/Getty Images 

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Sony Corp. Chief Executive Howard Stringer, center, Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai smile as they show the company's latest products, digital still camera DSC-TX1, e-book "Reader," and a new remote controller for PlayStation 3, respectively, during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday.

Sony Corp. Chief Executive Howard Stringer, center, Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai smile as they show the company's latest products, digital still camera DSC-TX1, e-book "Reader," and a new remote controller for PlayStation 3, respectively, during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday.

AP 

Sony Corp. Chief Executive Howard Stringer, center, accompanied by Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai, speaks during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday.

Sony Corp. Chief Executive Howard Stringer, center, accompanied by Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai, speaks during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday.

AP 

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

AP 

Sony Corp. Chief Executive Howard Stringer shows an e-book "Reader" during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Executive Howard Stringer shows an e-book "Reader" during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

AP 

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

AP 

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