Sony | ORGANIZATION

Sony Corp. Chief Executive Howard Stringer, center, Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai smile as they show the company's latest products, digital still camera DSC-TX1, e-book "Reader," and a new remote controller for PlayStation 3, respectively, during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday.

Sony Corp. Chief Executive Howard Stringer, center, accompanied by Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai, speaks during a press conference in Tokyo Thursday, Nov. 19, 2009. Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday.

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Executive Howard Stringer shows an e-book "Reader" during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Executive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Execuitive Howard Stringer speaks during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

Sony Corp. Chief Execuitive Howard Stringer shows an e-book "Reader" during a press conference, outlining Sony's turnaround strategy at the electronics giant's headquarters in Tokyo, Japan, Thursday, Nov. 19, 2009. Sony said it aims to be profitable in gaming and flat-panel TVs by the fiscal year ending March 2011 as it slashes costs to turn around money-losing businesses. "Our work is already bearing fruit," Stringer said. "We still have more work to do."

BERLIN - NOVEMBER 17: Violinist Anne-Sophie Mutter and producer Arthur Cohn attend the afterparty for 'Das gelbe Segel' at Josty restaurant at Sony Center on November 17, 2009 in Berlin, Germany.

BERLIN - NOVEMBER 17: Violinist Anne-Sophie Mutter and producer Arthur Cohn attend the afterparty for 'Das gelbe Segel' at Josty restaurant at Sony Center on November 17, 2009 in Berlin, Germany.

BERLIN - NOVEMBER 17: Actress Felicitas Woll and actress, countess Mariella von Faber-Castell attend the afterparty of 'Das gelbe Segel' at restaurant Josty at Sony Center on November 17, 2009 in Berlin, Germany.

BERLIN - NOVEMBER 17: Actress Felicitas Woll and actress, countess Mariella von Faber-Castell attend the afterparty of 'Das gelbe Segel' at restaurant Josty at Sony Center on November 17, 2009 in Berlin, Germany.

BERLIN - NOVEMBER 17: Actress Felicitas Woll and actress, countess Mariella von Faber-Castell attend the afterparty of 'Das gelbe Segel' at restaurant Josty at Sony Center on November 17, 2009 in Berlin, Germany.

BERLIN - NOVEMBER 17: (EDITORS NOTE: Entertainment Online Subscriptions GLR Included) Actress Nadine Warmuth attends the afterparty of 'Das gelbe Segel' at restaurant Josty at Sony Center on November 17, 2009 in Berlin, Germany.

BERLIN - NOVEMBER 17: (EDITORS NOTE: Entertainment Online Subscriptions GLR Included) Actress Felicitas Woll and actress, countess Mariella von Faber-Castell attend the afterparty of 'Das gelbe Segel' at restaurant Josty at Sony Center on November 17, 2009 in Berlin, Germany.

BERLIN - NOVEMBER 17: (EDITORS NOTE: Entertainment Online Subscriptions GLR Included) Actress Felicitas Woll and actress, countess Mariella von Faber-Castell attend the afterparty of 'Das gelbe Segel' at restaurant Josty at Sony Center on November 17, 2009 in Berlin, Germany.

TOKYO - NOVEMBER 17: (L to R) Howard Stringer, chairman, president and chief executive officer of Sony Corp., Director Roland Emmerich, actors John Cusack, Liam James, Amanda Peet, Morgan Lily and Producer Harald Kloser attend the '2012' Japan Premiere at Roppongi Hills on November 17, 2009 in Tokyo, Japan. The film will open on November 21 in Japan.

The night's big winners gather for a photo at the 2009 BMI Country Awards in Nashville. Pictured are (l-r): Troy Tomlinson, President & CEO of Sony/ATV Music Publishing Nashville; Martin Bandier, Chairman & CEO, Sony/ATV Music Publishing LLC; BMI President & CEO Del Bryant; 2009 BMI Icon Kris Kristofferson; Song of the Year honoree Taylor Swift; Songwriter of the Year Bobby Pinson; Jody Williams, BMI Vice President, Writer/Publisher Relations, Nashville; Clay Bradley, BMI Assistant Vice President, Writer/Publisher Relations, Nashville; and Phil Graham, BMI Senior Vice President, Writer/Publisher Relations. Photo by John Russell.

BERLIN - NOVEMBER 08: Actress Tanya Neufeldt attends the Europe premiere of 2012 at the Sony Center CineStar on November 8, 2009 in Berlin, Germany.